Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Russell H. Fazio

Russell H. Fazio

My research program centers upon the study of attitudes. The approach is heavily cognitive in nature. We have proposed a model of attitudes as associations in memory between the attitude object and one's evaluation of the object. Our concern has been with the likelihood that such evaluations will be activated automatically from memory upon the individual's encountering the attitude object. The determinants and the consequences of such accessibility from memory are being investigated. In particular, the research has focused upon (a) the influence that accessible attitudes have upon attention, categorization, judgment and, ultimately, behavior, and (b) the functional value of such attitudes. The implications of this view of attitudes are currently being examined in the domain of prejudice. The role of both automatic and more motivated, controlled processes, on race-related judgments and behavior are under investigation. We also are conducting research on the implicit development of attitudes via classical conditioning, attitude formation via exploratory behavior, and implicit measures of attitude.

Primary Interests:

  • Attitudes and Beliefs
  • Culture and Ethnicity
  • Intergroup Relations
  • Interpersonal Processes
  • Judgment and Decision Making
  • Prejudice and Stereotyping
  • Research Methods, Assessment
  • Social Cognition

Research Group or Laboratory:

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Russell H. Fazio
Department of Psychology
Ohio State University
1835 Neil Avenue
Columbus, Ohio 43210-1287
United States

  • Phone: (614) 688-5408
  • Fax: (614) 292-5601

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