My research program centers upon the study of attitudes. We have proposed a model of attitudes as associations in memory between the attitude object and one's evaluation of the object. Our concern has been with the likelihood that such evaluations are sufficiently strong so as to be activated automatically from memory upon the individual's encountering the attitude object. The determinants and the consequences of such accessibility from memory are of interest. In particular, the research has focused upon (a) the influence that accessible attitudes have upon attention, categorization, judgment and, ultimately, behavior, and (b) the functional value of such attitudes. We have explored the implications of this view of attitudes in a variety of domains, including prejudice and emotional disorders. We also are conducting research on the implicit development of attitudes via evaluative conditioning, attitude formation via exploratory behavior, and implicit measures of attitude. Most recently, we have been pursuing a program of research concerned with the weaker end of the attitude-nonattitude continuum and, in particular, how the construction of appraisals in an immediate situation are affected by individual differences in the weighting of positive versus negative valence.
- Attitudes and Beliefs
- Intergroup Relations
- Interpersonal Processes
- Judgment and Decision Making
- Motivation, Goal Setting
- Persuasion, Social Influence
- Political Psychology
- Prejudice and Stereotyping
- Research Methods, Assessment
- Self and Identity
- Social Cognition
Research Group or Laboratory:
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- Petty, R. E., Fazio, R. H., & Briñol, P. (Eds.). (2009). Attitudes: Insights from the new implicit measures. New York: Psychology Press.
- Fazio, R. H. (2001). On the automatic activation of associated evaluations: An overview. Cognition and Emotion, 15, 115-141.
- Fazio, R. H., Eiser, J. R., & Shook, N. J. (2004). Attitude formation through exploration: Valence asymmetries. Journal of Personality and Social Psychology, 87, 293-311.
- Olson, M. A., & Fazio, R. H. (2004). Reducing the influence of extra-personal associations on the Implicit Association Test: Personalizing the IAT. Journal of Personality and Social Psychology, 86, 653-667.
- Rocklage, M. D., & Fazio, R. H. (2015). The Evaluative Lexicon: Adjective use as a means of assessing and distinguishing attitude valence, extremity, and emotionality. Journal of Experimental Social Psychology, 56, 214-227.
- Rocklage, M. D., Pietri, E. S., & Fazio, R. H. (2017). The weighting of positive vs. negative valence and its impact on the formation of social relationships. Journal of Experimental Social Psychology, 73, 65-75.
- Zunick, P. V., Teeny, J. D., & Fazio, R. H. (2017). Are some attitudes more self-defining than others? Assessing self-related attitude functions and their consequences. Personality and Social Psychology Bulletin, 43, 1136-1149.
- Fazio, R. H. (2000). Accessible attitudes as tools for object appraisal: Their costs and benefits. In G. Maio & J. Olson (Eds.), Why we evaluate: Functions of attitudes (pp. 1-36). Mahwah, NJ: Erlbaum.
- Fazio, R. H., & Olson, M. A. (2003). Implicit measures in social cognition research: Their meaning and use. Annual Review of Psychology, 54, 297-327.
- Fazio, R. H., Pietri, E. S., Rocklage, M. D., & Shook, N. J. (2015). Positive versus negative valence: Asymmetries in attitude formation and generalization as fundamental individual differences. In J. M. Olson & M. P. Zanna (Eds.), Advances in Experimental Social Psychology (Vol. 51, pp. 97-146). Burlington: Academic Press.
Russell H. Fazio
Department of Psychology
Ohio State University
1835 Neil Avenue
Columbus, Ohio 43210-1287
- Phone: (614) 688-5408
- Fax: (614) 292-5601